Zipp unveils low-cost International money transfers


Name and brand for Zipp

Developed in partnership with the Commonwealth Business Council, Zipp forms part of a substantial campaign of financial initiatives aimed at improving the social standing of millions of Commonwealth citizens. Zipp will act as an independent global interchange allowing international funds transfer at low cost.

This was a start from scratch brief. Crusader was required to name the new service, create the brand identity and styling, and then apply this across the entire range of collateral including, brochure, print, debit card and website.

A secondary, but nonetheless important aspect of the task was the brand development for the hundreds of retail outlets knwn as ZippMoney Centres being built across Uganda, to administer the new banking system.